Management consulting to scale your marketing and production operations
Boutique attention. Enterprise-level expertise.
BizLift is a partner-led consulting practice offering fractional CMO and fractional Executive Producer services. Each partner brings more than twenty years of experience leading marketing or production for major brands. We work with founders and executive leadership teams who want senior strategic judgment without the overhead, or the formality, of a major consulting firm.
The challenge most businesses face
You know your marketing and production operations could work better. Projects take longer than they should, costs keep climbing, and the results aren't keeping pace with what the business needs.
Maybe you're managing more agencies than you can effectively coordinate. Maybe creative quality varies from one project to the next depending on which vendor handled it. Maybe your operations are running without the standards, systems, and processes that protect the business from compliance or legal exposure. Maybe your current production vendors or internal team aren't delivering the quality of work or business results the company actually needs. Maybe you're spending heavily on outside partners without building any lasting capability inside the company. Maybe your team is buried in production logistics when they should be doing strategic work.
Sound familiar?
Marketing efforts feel scattered, and you can't tell which work is actually driving results
Video, audio, and photo projects consistently run over budget and behind schedule
Creative quality is uneven across vendors, channels, and campaigns
Agency spend keeps growing without producing the institutional knowledge it should
Your team is stretched managing complex productions instead of leading the work
Standards, systems, and documentation are inconsistent across the operation
Current vendors or internal staff aren't producing work that meets the business need
These are operational problems. They have operational solutions. That's where we come in.
The consultancy
BizLift offers two independent advisory services, a fractional CMO practice and a fractional Executive Producer practice, each led directly by its partner. Clients engage one or both, depending on what the work requires.
Every engagement is led by the partner whose name is on it. There are no intermediating teams or junior staff between you and the work. Engagements are shaped around your business: a defined project, a recurring cadence, or ongoing leadership over a longer horizon. We work alongside your team, not above it.
The commercial model is straightforward. We don't sell talent, technology, equipment, or vendor services, and we don't take referral fees or maintain financial relationships with the vendors we recommend. When the advisory identifies the need for new partners or systems, our recommendations are made independently, based on what's right for your business. Our compensation comes from the advisory fee alone, which keeps the work clean and the analysis honest.
All engagements are conducted under the highest level of strict confidentiality. Client relationships, work product, and commercial terms are never disclosed. We do not publish case studies, share client work, or post engagement content on social media, and we do not share work as reference to attract new clients unless it is already public and we have written permission from the client to reference it. The work stays with the client.
Who we work with
We work with founders, CEOs, and executive leadership teams at brands, agencies, and production companies. Our clients range from early-stage businesses building their first serious marketing or production function, to growth-stage companies scaling rapidly, to mid-market organizations navigating major transitions.
Most importantly, we work with companies that defend creativity as the most powerful tool for business growth. Companies that believe how their brand thinks, looks, and shows up in the world is not decoration around the strategy, but the strategy itself.
Budgets vary. Engagements are scoped to match what makes sense for each business. Our recommendations are based on what the business actually needs, which sometimes means working with the resources you have, and sometimes means changing the staff, systems, or vendors holding the work back. What our clients share is the recognition that senior strategic judgment, applied at the right moments, changes how a business performs.
Creativity as a discipline
Most companies treat creativity as a moment, a campaign, a launch, a new look. The brands that actually move ahead treat it as a discipline, embedded in how the business thinks, acts, and scales.
Our work begins by understanding your business and setting a distinctive creative philosophy tailored to you. From there, we help you build clear and tangible systems designed for consistent creativity, and design an ongoing creative culture across the business, so that the output sustains itself rather than relying on heroic effort.
We work with executive leadership teams to define brand vision and identify a fresh approach to brand communications. We bring this to life through a manifesto, the foundation of a brand movement, and align on how its success is measured against commercial objectives. We help brands rediscover their point of view.
This is not creativity as a moment. It is creativity as a discipline, built into how your business operates. When creativity is done properly, it doesn't just look good. It delivers.
Fractional Chief Marketing Officer
Senior marketing leadership for companies that need executive strategic direction without hiring a full-time CMO.
Led by Elena Gonzalez. The advisory addresses the disciplines that determine how marketing actually performs: strategy that ties to business goals, organizational structure and roles, campaign planning and execution cadence, performance measurement, marketing technology decisions, and how to manage agencies and vendors effectively. The practice also provides interim CMO leadership during executive transitions.
How engagements work: Monthly retainer, three-month minimum, scoped to fit the cadence and budget of your business.
Right for: Founders and CEOs carrying marketing decisions that should sit with a CMO. Marketing teams that need senior strategic direction. Companies entering important brand transitions, growth phases, or organizational changes.
Fractional Executive Producer
Senior production leadership for campaigns, productions, and the operations that make them run.
Led by Francisco Vargas. The advisory brings the operating discipline of senior commercial production, including solid pre-production, clear budgets, strong creative standards, accountable vendors, and the business infrastructure that supports it all, to companies producing work that defines how their brand shows up in market.
The work covers:
Production planning, budgeting, and delivery across major campaigns and programs
Project planning and management for complex, multi-vendor productions
Operational systems, internal processes, and workflow design for production teams
Financial planning, master service agreements, statements of work, and reconciliations
Recruiting, staffing, and vendor management for in-house production functions
Creative process standards and quality controls across formats
Interim Head of Production or Executive Producer leadership
Formats and disciplines covered: Television and broadcast, film and entertainment, branded content, audio and podcast production, social content, 360-degree brand campaigns, and the operational infrastructure (including AI-enabled workflows, business operations, and production technology) that supports scaled creative production.
How engagements work: Monthly retainer or fixed-fee project engagement, scoped to fit the work. Three-month minimum on retainer engagements.
Right for: Brands producing video, photography, or podcast work and wanting it done right. Marketing teams whose production volume has grown beyond what current oversight can manage. Companies entering complex productions and wanting senior oversight on creative, operations, and financial execution. Agencies, production companies, and organizations building or scaling in-house production functions.
The partners
Elena Gonzalez
Partner, Chief Marketing Officer Advisory
Elena Gonzalez is a senior marketing executive with more than two decades of experience leading marketing strategy, brand management, and large-scale transformation programs across global technology and growth-stage services companies.
Her career includes thirteen years at Hewlett-Packard and Hewlett Packard Enterprise, where she led integrated marketing campaigns and product positioning for the Business PCs portfolio, executed the global digital content rebranding following the company's split, and led change management for HP's largest organization through its digital transformation. She also led annual C-suite events and partnered with HR to drive employee engagement programs across a sizable global workforce. Notable work includes developing the "world's most secure PCs" positioning still in use today, delivering $3M in cost savings through an offshore digital publishing model, and leading a global training program that reached 3,800 employees across 39 locations.
As Director of Marketing and Customer Engagement at Ambassador Services USA, Elena led the company's marketing strategy, brand revamp, and external communications across vertical segments. Her work drove 31% revenue growth and helped position the company among the top 5% of fastest-growing businesses nationwide.
Elena currently serves as fractional CMO for uSource, a marketplace platform connecting homeowners with local service professionals, and advises other companies on marketing strategy and execution. She holds an MBA from Our Lady of the Lake University and a BBA in Marketing from the University of Texas at San Antonio. She is fully bilingual in English and Spanish.
Francisco Vargas
Partner, Executive Producer Advisory
Francisco Vargas is a senior production executive with more than twenty years leading video, audio, and photography production for global consumer brands. He brings a strong creative point of view paired with operational rigor, translating business objectives, such as thought leadership, industry influence, creator engagement, and internal culture, into world-class visual storytelling and experiences.
His work spans operational ownership of production at Fortune 500 scale, including seven-figure budgets, multi-country campaigns, and high-volume concurrent workloads. He has designed and implemented in-house creative studios that deliver more than 1,000 assets annually, materially reducing client dependency on external agencies. Francisco is known for building scalable production systems, mentoring high-performing teams, and partnering closely with senior executives, creatives, and external production partners to deliver work that is culturally relevant, strategically aligned, and flawlessly executed. He thrives in complex, fast-paced global environments, balancing multiple productions across regions while maintaining consistent, best-in-class creative output.
Francisco has produced work for Adidas, Bank of America, Budweiser, Chevron, Foot Locker, Gatorade, GEICO, Honda, Hyundai, Microsoft, the NBA, Reebok, SAP, Shell, Stellantis, Visa, and Walmart, among others. His campaign and music video productions have featured Travis Scott, Drake, One Direction, J.J. Watt, Dwyane Wade, Kevin Durant, Yao Ming, Maxo Kream, and Guillaume Lemay-Thivierge.
Fully bilingual in English and Spanish, Francisco has extensive international production experience across Latin America. He serves as the USA Hispanic Representative to the Cannes Lions International Festival of Creativity and as Executive Director of Círculo Creativo USA, where he was inducted into the Hall of Fame. He also serves on the Advisory Board of the Filmmaking Program at Houston City College.